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Why Online |
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For those
in business who remember when Fax machines became popular,
it was not long after business to business
began to ask; "Can you send or receive a fax?" . Likewise, for those in the sign industry who go back to the 1980's and the introduction of the Gerber IV-B, it was not long before virtually any sign company began hearing; "Can your company provide the computer cut vinyl lettering?" Now the sign industry has almost totally embraced the digital print capability. . For the most part, it seems that most business to business communication includes the capability of being online and, at minimum, supporting e-mail. Internet access is now not only a business to business communication tool of "the times," but also a business research tool of ever increasing value. . Although the “How to Sell Sign Designs” resource presents the many advantages of presenting sign designs for sale online, at minimum, by adding online presentation as both a compliment to traditional ways of presenting sign designs, there is more to consider. . For electric sign sales where light is also a part of the design consideration, electric sign designs presented online immediately accommodate the “night” or lighting aspect of the proposed sign design. All with the use of the client's readily available "light box," i.e. your client or prospect's computer screen. . Thus, it is easier to show the lighting look at dusk or at night much more dramatically on the screen than only on paper. Though the PDF format when showing night or dusk illustrations can work well since it uses the client's computer screen's available "light box" when viewed online, true online presentations remain the most innovative and dramatic when featuring the day/night online sales tool combination for illuminated displays. And for the sales documents, the client is more than willing to print your accompanying downloadable files such as the PDF sales agreement and related PDF spec. drawings. . How to Sell Sign Designs Online discloses the 'Why Online' more specifically from results based upon over four years of successfully showing and selling new designs for signage online. It has proven sale after sale to be a truly valuable closing compliment for sign, display and graphic sales. . The interest of your sign buying clients to see your proposal online is on the increase. The IT convenience is almost expected. More now with the ever increasing business capability to see their (your) proposed custom designs for sale online. |
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